ART.DIRECTED. — Campaign

Campaign visuals created from your product images.

No photoshoot required.

A selection of campaign work.

Rhino Whisky

Rhino Whisky

Single Malt Whisky

Vacanza

Vacanza

Fragrance

Amiri

Amiri

Luxury Accessories

Beauty & Skincare

Beauty & Skincare

Selected Clients

SALTWTR

SALTWTR

Sports Nutrition

Cadbury's

Cadbury's

Confectionery

Philips Airfryer

Philips Airfryer

Kitchen Appliances

Every project starts with a conversation about the brand and the brief.

I develop visual directions and present mock-ups. We refine until the direction is right.

Every decision — environment, mood, composition — is shaped by two decades of campaign experience.

Final imagery is executed using AI.

Gavin Goodman — Photographer & Creative Director

I'm Gavin Goodman — a Cape Town–based photographer and visual artist, and a Hasselblad Master.

For over twenty years I've worked on campaigns with agencies including Ogilvy, McCann, TBWA and BBDO, and brands including Mercedes, Adidas, Microsoft and Heineken.

ART.DIRECTED. is a continuation of that work — the same creative standards and level of craft, without the traditional production model.

Contact

Email

studio@art-directed.com